Media Kit

Our 5 Ws (and 1 H)


… will tag! serve?


  • All children
  • Schools and educators
  • Parents and siblings
  • Grandparents
  • Aunts, uncles & cousins
  • Caretakers & guardians
  • Family & friends
  • Business and industry
  • Creatives and makers
  • YOU!

… makes up tag’s Leadership? 

Kim MacEwan – Executive Director

Board of Directors 

  • Janice Dusseau Jones, President
  • Stephanie Bozard, Secretary
  • Kiran Parmar, Treasurer
  • Dr. Jill Knight, M.D.
  • Deirdre McCormack
  • Marc Newman
  • Kaneika Nimmons
  • Ben Platt
  • Meredith Strout, Ph.D.
  • Beth Sweeny
  • Babette Weaver

tag! Children’s Museum is designed for kids and their families. And, while our target audience is toddlers through middle school, the benefits don’t stop with 12-year-olds.

Quick Facts: 

  • $2 million economic impact to local businesses
  • 300,000 students will benefit from tag’s STEAM curriculum, exhibits and after school tutoring program
  • Florida educators from 76 surrounding school districts will have access to professional development and supplemental STEAM curriculum
  • 85,000 annual visitors will be enriched by their tag! experiences

… is the master plan? 

tag! Children’s Museum will be built in phases on our 4.5 acre campus-style property. Phase1, the Newman Family Foundation Discovery campus is a playful collection of indoor and outdoor spaces  including, the Lastinger Big Backyard, the Florida Blue Healthy Gardens, The Cofrin Family Tree Story Garden, and The PLAYERS Championship STEM programming. Phase 2 includes additional buildings on our campus with more indoor exhibits and learning labs, and outdoor learning adventures.

Children learn through play. Learning is an active process – a personal adventure. It can be messy, noisy, or even chaotic. Or it can be quiet and contemplative. tag! Children’s Museum will provide a safe play-based learning experience where children can explore open-ended exhibits and experiences. We will encourage curiosity, ignite creativity, and spark imagination in a multi-sensory, hands-on, active, child-centered, and family-friendly environment. 


… are you building a children’s museum? 

tag! Children’s Museum will be the first new cultural facility built in Northeast Florida in more than 20 years. For all we have going for us, Northeast Florida is one of the few metropolitan areas in the U.S. without a children’s museum. In a county with more than 70,000 children under 18, and with another 300,000 children within a 150-mile radius, there is not an opportunity for these children to investigate and explore the world around them, to be curious, to discover, to create … in an environment that’s made just for them. That’s where tag! Children’s Museum comes in. A place where kids, families, and the whole community can gather to explore the world through open-ended exhibits, where we ignite curiosity, grow community, and bring the family together.


… will the tag! Children’s Museum be? 

tag! will be located on Arapaho Avenue, behind Target on US1. The Museum’s 4.5 acre site will be the perfect setting for indoor and outdoor exhibits and experiences for the entire family.


… will the Museum be Open? 

Construction is beginning now on Phase 1 of our indoor-outdoor campus with a projected opening in mid 2023.


… will the tag! Children’s Museum Project be Completed? 

This project wouldn’t be possible without our partners. Master planning, architecture and landscape design is by Place Alliance. The tag! Children’s Museum will be built by Urban Partners Construction

A construction loan has been made possible by the USDA Community Facilities Loan Program and First Federal Bank. We are conducting a $7 million capital campaign to give families, businesses, and others the opportunity to invest in the future of Northeast Florida. We are $2 million from our goal. Please think about helping us grow!


Here are our main logos. You can download a full list our logos below.

Building Plans


Below are a selection of images from various workshops and community events.

Learn More

Want to know a little bit more about what tag! looks like in action? Please visit our Vimeo collection to see for yourself!

tag! YOU'RE IT! Go tell someone about us, We love making friends!